Genesis PR - Public Relations, Marketing, PR, PR Consulting

ABOUT GENESIS PR

We are a trusted partner in the area of marketing and communication. Our agency has an established position on the market, we provide effective solutions in the field of integrated information and educational programs. We offer a full range of services related to public relations and public affairs. Our services include reputation management, strategic consulting, crisis communication, investor relations, media relations, as well as the creation and implementation of complex communication strategies. The experience of GENESIS PR is supported by 30 years of experience in the PR industry and the implementation of over 700 long-term campaigns for commercial clients, public administration and non-governmental organizations. We offer our Clients one of the highest standards of cooperation: both in terms of planning, preparation, implementation of PR activities and reporting. Our clients can always count on our reliability, excellent knowledge of the market and commitment.

All activities carried out by GENESIS PR are consistent with both the ethics applicable in the public relations industry and in business. We adhere to the PR Code of Ethics, as well as the principles of non-competitiveness and full confidentiality.

Eliza Misiecka, PhD

Founder and head of the GENESIS PR agency, since 1994 in the PR industry. Lecturer at the Cracow University of Economics and the Institute of Journalism at the University of Warsaw. For many years he has been a member of the jury of the Golden Clips and Stevie IBA competitions in the USA. The projects she led have received 17 industry awards – including 11 international IPRA and IBA in the categories of Investor Relations, Public Affairs, Crisis Management.

Member of the Council of the Association of PR Companies (ZFPR) – for years involved in activities for standards and ethics in the PR industry, co-creator of the ZFPR Code of Good Practices and the Public Affairs Code of Good Practices.

A graduate of the Faculty of Management at the University of Warsaw. She also completed postgraduate studies at the Faculty of Psychology of the University of Warsaw and doctoral studies at the College of Management and Finance at the Warsaw School of Economics. She obtained her PhD in humanities at the Faculty of Journalism and Political Science of the University of Warsaw, under the supervision of Prof. Jerzy Olędzki.

złoty spinacz

stevie awards

sabre awards

ipra awards

Prizes

GENESIS PR is the winner of 17 awards, including 11 international ones in the following categories: public affairs, investor relations, crisis management, issues management

Our Offer

Corporate PR – long-term image activities

Media relations

Investor relations – services for listed companies, IPO, SOPs

Crisis management

Digital PR i SoMe

Product PR – introducing new brands to the market

Public affairs

Internal communication / audits / incentive programs

Media training / Q&A sessions / camera trainings

Educational programs

CSR (corporate social responsibility)

Media monitoring and image analysis

International network

GENESIS PR is a member of The Ultra European Network by Pomilio Blumm

The Ultra European Network by Pomilio Blumm is a unique network of independent communication agencies. We are the first European-based community of professionals specialised in institution-to-citizen communication.

The global communication market is a constantly evolving environment where each country has its own cultural specificities and requires different strategic views and operational rules. Our vision is fully grounded in the specificity and uniqueness of public communication as a continuously evolving field, where the rules of advertising are replaced by a value-based and narrative-oriented communication approach.

UEN is also the first and only “ready to run” Network for social pan-European campaigns. Considering the increasing importance of social media as the most powerful means of communication among institutions to reach the citizens, the partners decided to join forces and developed an in-house exclusive framework for implementing fully-harmonised social media campaigns at pan-European level.

With the growing role of the EU within the global arena, the UEN proudly boasts 103 offices and over 7000 professional staff, worldwide from 120 countries whose sharings and experiences contribute to developing the essence of its identity.

EU projects

Since 2018, GENESIS PR has been implementing pan-European communication projects, m.in for the European Agency for Safety and Health at Work (EUOSHA) or the European Agency for SMEs (EASME)

The Healthy Workplaces Campaigns are flagship awareness-raising activity. They are the main way of getting message to workplaces across Europe.

The Healthy Workplaces Campaigns’ message is — Safety and health at work is everyone’s concern. It’s good for you. It’s good for business. We help you to promote it by making practical guides and tools freely available. Each campaign also features the Good Practice Awards and the Healthy Workplaces Film Award.

The campaigns are now the largest of their kind in the world.

EURONEXT AMSTERDAM

GENESIS PR as the only PR agency in Poland carried out a campaign supporting the IPO at EURONEXT Amsterdam.

InPost’s IPO at EURONEXT Amsterdam is historically the first IPO of a company with Polish on this market, historically the largest IPO of a company from Polish and the largest IPO of a technology company in Europe. The value of the IPO amounted to EUR 3.22 billion, i.e. PLN 14.5 billion. The issue price was equal to the maximum and amounted to EUR 16. All offered shares were declared for purchase within 20 minutes from the start of subscriptions, therefore the subscription period for shares was shortened. The company’s valuation at the issue price amounted to EUR 8 billion, i.e. PLN 36 billion. InPost is the leading technology platform for e-commerce deliveries in Europe.

InPost’s IPO at EURONEXT Amsterdam required global coordination and parallel communication in 3 markets: the UK, the Netherlands and Poland. The key was the positioning of InPost as a leading technological platform for e-commerce deliveries in Europe, operating in Poland and Great Britain. The success of the IPO was the most important element of the further development of InPost in Europe.

The strategy included strengthening InPost, brand recognition and credibility, increasing brand value both in Poland and in Europe, providing greater financial flexibility through access to a wider range of options to raise capital, building value for current and future shareholders and providing existing shareholders with a partial return on investment.